Everydayamericanjoe.com is founded by Chris, from California. As a Senior Marketing Strategist, Branding Specialist, and owner of a Web Development, Design and Advertising business, I had resources and skills most people do not. For nearly two years, I spent, on average, 12 hours a day marketing, designing, consulting, advising and growing this website as the largest resource for Biden and Biden-Harris supporters online. As of the Inauguration, the website has reached more than 28,000,000 people and it's campaign designs and graphics have been downloaded more than 19 million times.
In the beginning, the Biden campaign was severely underfunded and working with a shoe-string budget. With the exception of a handful of staff that had been with him for many years, Joe Biden had only raised $53 million when the Democratic Primary was approaching a vote. Bernie Sanders had amassed a wealth of $333 million, had essentially campaigned for five years, and had kids on college campuses across the United States. We had 2 people on bare-minimum stipends for all of California - a state with over 40 million people.
The canvassing and print collateral provided was printed and made by Union workers, as Unions are so important to Joe Biden. But the design of the print collateral can only be described as what would have only been passable when I first began my career in 1999. It's important to make a distinction between the Digital Team and this print collateral. The Digital Team, aided by Teal, was exceptional from the beginning. The Biden President logo was a masterpiece, which I've described on the page dedicated to designers. It wasn't just the all-caps bold "trustworthy" font face - it was the fact that for a full year all of America saw the words "President" and "Biden" always together. The logo alone did, in my opinion, more for winning the Primary than any marketing they had ever produced to that point.
So what was the problem with the print collateral and canvassing? For starters, it consisted of two things: Postcards that asked people to physically mail an "I will vote" pledge, and Brochures that had a mess of something like 8 pictures of Joe Biden on the front, grayscale, desaturated, and with dark colors that looked gloomy and would not pass ADA muster. If you approached any marketing professional and asked them how to market an Elder white man to some 240~ million people how many do you think would suggest a collage of his face a zillion times without any color, vibrance or life? The brochures looked more like the kind of handout you get at a memorial - or at the very kindest, an add for a retirement home. Even retirement homes try to be sunny, bright and full of life. These missed all those marks. And the worst crime of all is it did not match either who Joe Biden is as a person - and neither did it match his wants and desires for what he wanted his campaign to be about.
After an impassioned phone call to our State Director at the time, I decided I needed to fill the gaps they couldn't. Money was the issue. They just didn't have any. They couldn't afford the kind of professionals it would take to teach them how to market in a digital world in 2020, or how to emulate the same one-on-one connection Joe is so easily able to make with people in person, through marketed materials. Joe Biden himself stayed on-brand and on-message, but the work they were able to afford did not. Absolutely everyone in this country knows what Joe Biden looks like. He, himself, did not campaign on touting his smile or a campaign that glorified him. So the fact that the marketing materials were so off-brand was glaring to me.
At the time, although my business and my taxes had been negatively affected by Trump, both my business and my family were okay. My wife was a full time Student at her State University and managed a Gym full-time. I ran my business from home, as I've done since 2009. With 22 years (21 at the time) into my career, I happen to a relatively well regarded expert in Strategic Marketing, Online Marketing, Web Development, Large-Scale Web Design, Branding, Advertising, Data-driven Targeted Ad Writing, as well as a career professional with over a decade in both the printing and digital industries. I have a deep understanding of color theory, lighting, offset press and digital fine art printing, traditional marketing collateral and graphic design. My little firm has served over 500 clients, typically aimed at higher brow, large-scale clients and noteworthy, sizeable brands like The Oakland Athletics, Leapfrog, Turnitin, or Pixar.
This professional background and the field I'm in give me a wide range of resources most people do not have. As did everyone that contributed to this campaign - we use what we know, with what we have, and what we're good at.
Having the resources at my disposal, and being financially "okay" at the time, I was able to build this website and throw myself into what became no less than 12 hours a day, 7 days a week designing campaign collateral that both looked like Joe Biden's message, and would resonate with The People he aimed to represent.
AAfter joining the Biden Front groups on Twitter, and posting a massive amount of content to Twitter daily, this website and my contributions had grown into becoming a resource for graphics and designs to campaign with. These resources leveraged the skills, expertise, and knowledge I’ve gained over more than two decades. Having these uncommon resources at my disposal, and an ability to resonate with The People, I dedicated myself to creating content that would be on-brand with who he is as a person, and who he was as a candidate. All-in-all, I’ve contributed what would be about half of a million dollars of billable time to this cause. The campaign simply did not have the money or the expertise to communicate the values and the messaging Joe Biden communicated in real life in a digital medium. All the way up to the Primary, “Team Joe” were the underdogs. The Beto teams had embraced Joe Biden with complete abandon: fully, and completely devoted. This website, at the time, focused most of the free resources on providing CMYK 5x7 postcard designs people could print at their local print-shop or even from their home computer. I went state-by-state, and hardly anything I created had Joe Biden's picture on it. Instead, I focused on The People.
Good marketing and good design is simple and communicates the intended message in 3 seconds or less. Great marketing should also strike an emotional chord with the viewer. Amateur design gets you the kind of collage, montage, MySpace messes we're all used to seeing from MAGA world.
Amateur designers think the job is about being creative and expressing themselves. Professionals see the job as having the responsibility of ensuring that all marketing and visual communication is on-brand and represents the company, product - or in this case, the candidate. Professionals make the work about the client’s message, the target market, and the brand. Amateurs make the work about themselves. It's really that simple.
For example, Let’s imagine an amateur designer had been tasked with creating a social media design or postcard design for Biden for President. The market they plan on these designs being distributed to is Sacramento, CA. They would likely either use a photo of the Capitol building, or Joe himself. Really bad design might include the Capitol and Joe in a collage. Another possible faux pas would be to include a bunch of colors or fonts that weren’t in the brand’s official color palette and brand style guide. Layout alone can make a design bad, with zig-zagging alignment that makes it difficult for the viewer to follow and scan. For the purposes of this example, I’m going focus strictly on the subject matter. Amateur design would lean either towards self-expression, or generic postcard-like designs.
What would a professional do? Tasked with the same target market, an expert would consider 1. Who we're trying to speak to, 2. What we want to say, and 3. What will resonate with them on an emotional and personal level? So, instead of a building most people that live in Sacramento have only ever seen once (maybe twice), they would do something like what I did: Use the train and the Sacramento Port practically everyone passes each day on their drive. Another professional approach would be to look at the People, the faces; the typical day in the life of someone from Sacramento that Joe Biden might be able to win over.
As March rolled around, the tiny underfunded, underdog campaign had sent out the National Organizing Director and the ONE field organizer tasked with all of Northern California. I had pointed out what I saw as critical mistakes, and a serious miscalculation and misunderstanding of Joe's base. Rather than setup shop in The Bay Area and Sacramento where I believed Joe's base was - they set up their headquarters in SoCal, where Bernie Sanders dominated. The campaign was so poor, they'd given us ONE organizer for all of NorCal - and she was literally knocking on doors and driving hours to visit a single house. We have over 6 million people here. But The South - and Black Women, specifically, came through like a hammer and the smashed the Primary with an impact so loud it could be heard 3,000 miles away in San Francisco. By the time they had flown away the next week and swapped in a new organizer, they were finally starting to listen. Not only did that organizer agree, he was vocal about it. He reiterated that not having QR codes on the canvassing material - and the quality - was something that looked (in his words) like it was made in 2004. He threw their print material in the trash and used mine. He also listened to my suggestions on how to reach people when you have one person on-foot trying to canvass 6 million Bay Area residents, and directly defied his instructions. Instead, he did what I suggested: He went to our BART (subway) stations and passed out signs, flyers and our print collateral. He spoke directly to commuters coming in and out of the station.
The Acid Test! Does it actually work? Judge for yourself. The areas in California where we won in the Primary were the exact areas I had identified to the Biden campaign and had him (and myself) targeting. Blue collar, working class, everyday Americans. Not the filthy rich. Not the elderly. Not upper middle-class white suburbanites. Working class, everyday Americans that pay rent. This didn't apply to just my home state. As I campaigned nation-wide in every state, watching the data of visitors to the website, their GEO location, and their engagement - I saw that what I and our grassroots team were doing was working. The Official campaign's on-the-ground efforts? Not so much. "Iowa was a **** show" was a quote I heard from the actual staff who worked in Iowa.
As the campaign, our grassroots movement, Beto supporters and new support from Kamala Harris, a few from Warren and Team Pete came into the fold, we became a united, well-oiled machine and a force to be reckoned with. The Trump campaign had no idea how to attack us. It was as if all of their attack plans had been written out to attack Bernie, and they had no clue how to adjust for someone like Joe.
Instead of following Trump's footsteps, we, like Joe, EMBRACED the fact that he was very human. The Human President! Someone who makes mistakes, has failed, has suffered, has lost, had struggled with a speech impediment his whole life, and who entered the White House as the poorest Vice President (a net worth of negative -$200k+) and left the 2nd highest office with a net worth of just that year's salary. Sure, they tried to say he hadn't done anything in all his years in the Senate. The facts disagreed. He's passed more bills than all but one Senator in his tenure. They tried to say he was "low energy" like Jeb!...but one-handed drinks of water and the press having to keep up with him jogging told a different story. And the campaign began to reflect who Joe Biden is, most importantly. The Atlantic's article about Joe's lifelong struggle disarmed opponents and humanized an already down-to-earth human being. People like me shared their stories of our sons (or daughers or their own lifelong challenges) en masse. My son's story is still pinned to my Twitter.
I don't have to tell anyone that worked on this campaign about the attacks. We all know. Back in 2016, when I had been fighting for Hillary, there were so many points where I kept my mouth closed and didn't say out loud I thought time and again (oh no, she might lose this). Not much can compare to the "Knights of the West" KKK doxing me and tracking down my wife's workplace, and threatening my family's lives typing back to me (and reading back on the phone to my wife) our home address, calling up *that word*- lovers. But in numbers? The thousands of Social Media accounts that attacked Joe and our campaign from the left were unlike anything I can even begin to describe.
Troll farms. Real people. Fake Accounts. Foreign hired help. They came by the thousands. They exploited a vulnerability in The Democratic Party that had been open from at least a decade.
Republicans had been succesfully defining and branding Democrats as the party of "free stuff" since Sarah Palin in 2007.
Everyday Americans like Laurie Goff explained to America what it meant to them to watch an older white man "play second fiddle" in the shadow of a young Black man with grace and respect, for 8 years. And when the New York Times made a failed attempt to play all safe cards and be extra diplomatic, deciding in their board room who to endorse - Jacquelyn Brittany was right there in the elevator to remind America that board rooms and elite CEO's don't represent the hearts, souls and minds of everyday Americans. Had they bothered to ask her? Had anyone in the media bothered to ask everyday people? And Jacquelyn became a symbol for what this campaign was really about: Everyday Americans. Not the rich. Not the powerful. Regular folks.
The next day, I tracked her down and reached out. I can remember vividly, walking my dog in the hot California sun talking to her and feeling like we had already known each other for a lifetime. We made some plans, got her a great phone with the best camera we could and a tripod. The media took notice and made their rounds interviewing her on tv. But together, we gave America her voice without the limitations, rules and do's and don'ts of the press. And our slogan: Everyday Joes, Janes & Jacquelyns, was born.
The boiling point. The last straw. The culmination of a hundred Rodney Kings on a slow-drip installment plan. However you describe it, America was done. Remember those drum emojis? Remember the different "teams" Democrats claimed in the Primary? March 2020's drums symbolized not only turning the corner and taking the Lead as the top candidate and campaign for Democrats - but it also doubled as a symbol of THE March for Civil Rights, Racial Justice and an end to the killing RIGHT. NOW. AND. NOT. ONE. MINUTE. LONGER.
There was no more ignoring and sweeping it under the rug. Dismissing and handing out hall passes to justify every killing of every soul after soul after soul after soul as "one bad actor" ran out of stock like toilet paper and baby wipes. Major League Baseball - the most conservative national sport watched by all races and cultures, painted BLM logos and held ceremonies at every ballpark. Every major company suddenly acknowledged America was DONE with the cowardly, racially targeted killing of unarmed Black Americans and CHILDREN. The contrast of pale HWHITE Kyle murdering and mass-shooting the children and parish of a Black Church and being not only taken alive but treated to a HAMBURGER on his way to jail while George Floyd was executed with a smirk, unarmed, finally shook the intoxicated nation out of its drunken stupor with an undeniable all-channel example of the most extreme difference in Police treatment possible, couldn't be excused by anything anymore. We watched as former acquaintances on Facebook defended angry White men plowing through, running over and murdering unarmed AMERICANS in their compensation Trucks reveal their racism to the world. Black Americans, and we Americans that aren't the picture of racist inhumanity and sociopathy, didn't need to point out how ugly Karen's, BBQ Becky's and Billy Jethro Joe Bobs were - they were pointing themselves out with the same "lol" and inhuman smirks hallmarked by Neo Nazis, KKK and Psychopathic serial killers in the mug shots of our history books most evil. The Charlottesville Neo-Nazi, tiki-torch mob that Joe Biden decided he couldn't sit on the sideline and watch doing nothing, had grown and spread to the mainstream. The same Republican Party that ran on being all about Americans revealed itself as the party that believed half of Americans weren’t worthy of life. Hitler had a phrase for that in the 1930's, and the MAGA and Q culture didn't just stop hiding it - they printed up T-Shirts and took selfies, filmed themselves and spread their anti-Semitic and anti-Black racist hate and vein-bulging bile in plain sight with reckless abandon. And as we say in the Bay, "Don’t get it twisted" - they're still doing it right now. After all of this, they made their latest and most massive statement a world-wide one, seizing the Capitol of The United States of America with zip ties and a domestic terrorist attack on the Nation itself less than two weeks ago today. The "America First" party attacked America itself. The "'Murica First" party attacked Democracy itself. The "If you don't love 'Murica get the hell out" Presidency is now guaranteed to be remembered as the Presidency that hated Americans so much they attacked America - and our Police - itself.
Like what we discovered with the Vaccine "plan" being non-existent after President Biden was sworn in, Trump and the MAGA world's attack plan seemed to be missing in action. Remember that first debate? WHAT WAS THAT?!. Biden said what we were all thinking anyway - Will you just Shut Up man?. As I mentioned earlier, a young man half my age accurately pointed out the MAGA didn't really care about policy, plans or facts. They just wanted to "own the libs" and scream "Truuuuuuump!". The cult comparisons really aren't hyperbole or exaggeration for a large faction of MAGA supporters. They became walking MySpace graphics, armed to the teeth because they were afraid of imagined threats (while telling us all how not afraid and tough they were). The second debate revealed even more than the deranged is-he-on-drugs fist. Trump appeared genuinely confused when he tried to attack Biden on being against fracking and good 'ol Joe told him he supported (safely trapped gas) fracking. His attempts to attack Socialism were comically laughed off as Joe joined him in repeating that Socialism isn't the solution. "I beat the Socialist". The simple fact is, MAGA world had no idea how to attack Joe. Every attack ad and attack one-liner aimed at Joe was very obviously written ahead of time for Bernie Sanders. And it just couldn't work with a from-the-bottom-up democrat like Joe Biden. They were meant for Bernie's $97.5T (estimated) plans, which Trump tried to say was Joe's at the debates.
The only attack from MAGA world that required any real work and effort at all was their Tara Reade story. Trying to ride the coat-tails of the Me Too movement, it was the only attack that ever gained even a moment of steam. And people like Ms Krassenstein of Medium, myself, and Joanne B of SF, investigated this to get to the bottom of it.
While the media bombarded us with her name around-the-clock, awful memes and accusations, our team went about the business of actually getting on the road and going tot talk with the real-life people telling a different story; telling a story where a lifelong con artist told wild tales, was a constant victim and preyed on the pity and sympathy of good samaritans.
We went in person to the horse Sanctuary where Tara had worked, known then by a previous name and alias. The sanctuary was beautiful. My wife came along, being an animal righs activist and enthusiast is one of the only politic bones in her body. Joanne and I interviewd PMR and got their side of the story. They had receipts, accounts of her stealing from neighbors and people in town, and they had proof to backup their claims of being ripped off and used. Not only had Alexandra (Tara) ripped them off while working there, she had told stories of hiding and running from her "abusive ex" that she eventually ran off and moved out of state with when she changed her name - but not before charging all her horse's vet bills to the Sanctuary to the tune of several thousand dollars.
Meanwhile, Joanne had been researching her aliases and he past. Not only was her story inconsistant, but she had burned the college she had found a backdoor way into for several hundreds of thousands of dollars. That, it seemed, was what she was really running from when she came to Santa Cruz. And what of her time in Washington D.C.? Joanne's research had revealed that where she claimed she was assaulted was a wide corridor in plain sight and view that had heavy foot traffic at all hours. Not only was it improbable, Tara's account was inconsistant with the dress code required for women in that era. And none of that holds a candle to the known and easily proved fact that Joe Biden was a single Father at the time, who had to make the train in order to get home to his children in time. Unlike other Senators who lived in Washington D.C., Biden lived in Delaware. He couldn't afford to miss that train - and it certainly would have been noticed if Dad missed it and didn't come home from work. All the consistant accounts from his aids, former collegues and staff told the story of a man that had never been accused of anything of the sort his entire career - but the simple fact that he had his surviving children to rush home to, in my opinion, made the story so impossible it didn't deserve the oxygen the media had fed it And Alexandra (or Tara) Reed (or Moulton) didn't deserve the oxygen, either.
There was a Senator that matched her story, however. Senator Bob Packwood just so happened to work at the exact location, at the same time she did. He had a track record and was fired for the same behavior. And other accounts of Packwood's behavior and real assaults matched Read/Moulton's story to the letter.
TThe biggest threat that caused the most damage and endangered our chances at ousting Donald Trump and winning the 2020 Election came not from the Alt Right, The clueless Trump campaign, QAnon or the so-called Proud Boys and their merry band of neo-Nazis. It came from the Left.
Despite being handed a landslide loss, not unlike the MAGA, the far-left demanded that the Biden for President campaign bow down and bend to the ideals and demands of the losing faction of the Democratic Party. Almost identical in their refusal to acknowledge the facts and the numbers, they didn't see their resounding defeat as an indication that their plans and ideas were rejected by the vast majority of Americans. Rather, they spun conspiracy theories of the elite and the DNC tipping the scales. High profile Bernie campaign stay like Bri Joy infamously tweeted "at least I can stop saying "Democratic" when I talk about why Socialism is good (paraphrased). People in the far-left spotlight like Ryan Knight declared their contempt for Democrats, Moderates, Biden, and the majority of Americans who voted in the Democratic Primary.
The real threat and negative impact that jeopardized our chances at winning and getting rid of Donald Trump came from their ilk, joining the MAGA, the QAnons, Trump and Foreign propagandists in an all-sides attack on Joe Biden.
Manifest destiny. How many readers remember Sarah Palin talking about 'splody heads 'splodin all over the place - and "free stuff"? The GOP had been (very successfully) branding Democrats as the party of free stuff, with both subtle and direct accusations of Democrats being the party of entitled millennials demanding "free stuff" and pushing Communist and Socialist agendas. And after years of pushing this rhetoric, emerged was a faction of the Left that became exactly that. I haven' taken down our defense against Bernie from the Democratic Primary. It's still up and live now on the Everyday Perspective page. $97.5 Trillion. That's the estimated cost of Bernie's plan - a plan voters rejected.
Those of us that were campaigning 12-16 hours a day were bombarded with hate tweets, trolled to no end, and watched as every single Post the Biden for President campaign made was trolled endlessly by the far-left. By the THOUSANDS, the most radical far-left Bernie Bros, Antifa and Socialists attacked our campaign and our supporters in the belief that helping Donald Trump win a second term would bring about a Socialist revolution where American's would abandon everything they believe and vote for the exact opposite.
Despite being crushed by voters, these attackers would tout the re-election of AOC and the loss of Joe Kennedy III as proof that Americans actually wanted a far-left Socialist agenda, not the plans they voted for in the Primary. They believed the DNC, who had very little to do with influencing The South, Black voters, and working class 27-45 year old voters across the country, didn't mean what they voted for. And how insulting is that to The South? How insulting is that to Black Women and Black Voters who we all know LEAD this March to the White House? No. They deserve the respect of acknowledging that not only did they know exactly who and what plans they chose - but they did so with their own agency and made up their minds with well-informed intellect. To suggest otherwise is to suggest The South and POC are less informed than these far-left attackers and activists.
Bernie out-raised and out-spent Joe 300:1. He had a full staff, and enthusiastic supporters on every campus in America, it seemed. He campaigned for FIVE years - and he got even less votes than the first time in 2016.
And even after winning the election and being sworn in, you'll still find far-left trolling President Biden and Vice President Harris' livestreams and videos. As they work to get the largest investment in everyday Americans out to The People at lightning speed, even now their efforts are trolled with "why not cancel all student debt instead of just the interest and $10,000?" or "why aren't you making healthcare totally free to every American instead of just the poor?".
The olive branch Joe offered to both Bernie and AOC was gracious, showed class, and demonstrated his desire to give ALL a voice. But by then, Senator Sanders had lost control of his own supporters, and the faction of far-left progressives would not follow. Why do I bring all of this up? Because a Leader that can't Lead their own supporters can hardly be taken seriously as a Leader for everyone else. And because none of them has disappeared or vanished. In the 2022 midterms, and the 2024 election, these will be either the Number One or Number Two threat to a loss of the White House and/or Congress.
Most everyday Americans, Moderates, Progressives, Liberals, and non-political people can see this on full display every time a flat-earther crawls up out of some dark corner. Most people - even reasonable conservatives, can see the ignorance of the most extreme, most paranoid MAGA and QAnons. But what about us?
Biden supporters are not in any way immune to the human condition. While we may be a majority of Moderate, more reasonable incremental-change voters that tend embrace realism - we are just as human as anyone else. The same Ego and Pride that prevents the "Cult 45", the QAnons and the Flat-Earthers, as well as the "Free Stuff for everyone" crowd from seeing how unrealistic and how resistant to listening or learning anything that doesn't flatter their beliefs is within us, too. We are the Party of The People, the part of the Working Class, The Poor, Unions, and Keynesian Economics that revolve around a fiscal ideology that's from the bottom UP...yet I've witnessed firsthand members of my own party poor-shaming people, being aghast that someone made them uncomfortable by revealing how desperate their financial situation is in the middle of a pandemic and economic crisis. Yes, we are vulnerable to Ego, too. And that Ego and Pride can prevent us from taking an honest inventory and stock of our shortcoming and the areas of our Party and our 2020 Election Campaign where there are clear mistakes that must be corrected if we want to grow and succeed on The Road Ahead.
Even with Social Media and News outlets reporting on the rise of fake accounts in 2020, the data shows that American across all parties tend to not believe they have been influenced. Both Facebook/Instagram and Twitter reported thousands of fake accounts with an estimated 265,000 featuring profile photos of Black Americans lead researchers to coin the term "digital blackface". Many of the accounts used pictures of Black men and women taken from news reports and other sources. The majority of these fake accounts posted pro-Sanders "Bernie save us" content, with virtually all others simply shouting, "YES IM BLACK AND IM VOTING FOR TRUMP!!!" The goal being the same as the other tactics - that by seeing people similar to yourself, you'll be more apt to agree or at empathize with the "person" and their views.
Two things are really easy to see when you look at the data as shown above. The outside edges of the scatter graph show retweets by Americans. These are real people and real Americans that retweeted and shared, and spread the anti-Biden content that originated from foreign nations. The second thing you'll notice is that most of them were Pro-Bernie, Pro-(Our Vice President)Kamala, and lastly pro-Trump. Most commonly, the aim was to sow division and promote infighting.
On the MAGA side of things, Trump was severely under-equipped without Cambridge Analytica and Steve Bannon. Most Trump-related social media posts originating from foreign countries were relatively ineffective and centered around Blue Lives Matter, ANTIFA and Socialism. Lower down the list, which I limited to the top hashtags, Social media posts with Trump or MAGA in them also included 6MM and other neo-Nazi hashtags. However, most of those seem to be centralized in Eastern Europe. And, virtually no Q-related posts originate from foreign countries. The majority of pro-Trump posts on racial issues originate in The South and Midwest United States.
Richard Tempest, University of Illinois Prof of Slavic languages and literatures, told the Illinois News Bureau March 12, 2020, that, "Disruption and division - those are their top priorities." The hashtag BidenIsCorrupt originated in Russia, and went viral after American Prof Zephyr Teachout, a legitimate Bernie Supporter, published an Op-Ed using the hashtag on Jan 20th, 2020. Sanders himself apologized to Biden for the Op-Ed, and was quoted as saying, "it is absolutely not my view that Joe Biden is corrupt in any way." But it continued to trend with over 23k mentions by Jan 21st, 2020. During the two weeks before Joe Biden announced he had chosen now Vice President Harris as his running mate, more than 71k anti-Biden tweets were posted with the khive hashtag. At this same time, our Biden groups experienced the worst infighting and groups fractures of the campaign. After she was announced, a spike in Kamala2024 tweets that included words like "old", "death", "racist", "senile" and "dementia" hit Social Media, with over 24k originating from a single tweet by an Account with a geo-location that shows as coming from the Ukraine. The intention seems clear. Seizing each opportunity to exploit vulnerabilities in the Democratic Party, Russia and troll farms located outside of Russia that can't be directly linked to them, drove discord and division, raising the temperature and provoking infighting amongst Democrats from within. While the original content and posts were foreign - they relied on the anxieties, frustration, fears and anger of real Americans to spread it.
What's interesting is virtually none of the QAnon posts or propaganda seems to be coming from anywhere outside the United States. It seems to be entirely domestic, with no foreign influence.